Global Consumer Trends
Consumers and brands are becoming more aware that they have a digital persona to nurture and grow as much as they have a physical self, creating a growing tension where everyone is fighting for attention and nobody is safe from scrutiny and backlash.
Constant digital connectivity, where people are replacing physical interactions with digital updates, can increase feelings of loneliness, social isolation and depression, creating a demand for products and services that help consumers learn to disconnect and resolve health-related issues.
The concept of what it means to be an adult has changed beyond recognition, and people are adapting to lives that don’t fit the mold.
Consumers are treating their bodies like an ecosystem and seeking solutions that complement their health and evolving needs.
A growing momentum to take on new challenges is driving consumers to reach new heights and uncover new passions.
Plastic is not inherently bad, but our throwaway use of it is. Consumers are reviewing their own behaviours to prevent plastic pollution.
The consumers want something quick and easy and at the same time want foods that are home made using whole foods instead of processed foods as well as whole grains. Also trending is that fruit and vegetable consumption has increased while dairy, pork, and beef consumption has decreased.
I think what’s happening is that people are highly influenced by trends, they want to follow what is easiest, simple, or what’s cheapest. A few years ago everyone was crazy over kale chips, now all you see are smoothie bowls, next it will be a stick of celery dipped in dark chocolate!
Trends are not necessarily based in what it is that actually works for you. It is good to remember that each one of us is different based on our genetics as well as environmental factors. As well, diet influences the balance between what is healthy for us as well as what might be a disease state or a chronic illness. Most common disorders are actually diet related, representing an imbalance.
In order to know what it is that is healthy for you means that you have to really get to know your body. It is great to give these trends a try and it is also really good to recognize that they won’t work for everybody. Everybody can handle a different amount of daily intake of carbohydrates.
Trends are fun and sometimes trends define a generation, like for example when you think about the trend of the TV dinner. Take it from freezer to oven, peel back the tin foil top to let the steam escape, set up your TV tray in front of the TV, and chow down!!
Perhaps fried chicken in one little square, mashed potatoes in another little square with butter, gravy in a little triangle, and cubed carrots with peas in another little triangle, and a little brownie or apple crumble for dessert. Extremely processed, high in salt, high in carbohydrates, which really was the only thing that made it tasty! Extremely well cooked, yet fun, simple, easy, no work to be done, and cheap! Just throw the tray away!
The goal of this trend was to hit all the food groups, with very little work, therefore it was defined as healthy and family oriented, and as long as you didn’t go for the bag of chips after dinner, because you were still hungry, you’d probably be okay.
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